Fair Information Practices
how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US
privacy law and information security, is information that can be used on its own or with other
information to identify, contact, or locate a single person, or to identify an individual in context.
otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog,
website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter
your name, email address, mailing address, phone number, credit card information or other details to
help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order or
enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase,
sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use
certain other site features in the following ways:
• To personalize your
experience and to allow us to deliver the type of content and product offerings in which you are most
• To improve our website in
order to better serve you.
• To allow us to better
service you in responding to your customer service requests.
• To administer a contest,
promotion, survey or other site feature.
• To quickly process your
• To ask for ratings and
reviews of services or products
• To follow up with them after
correspondence (live chat, email or phone inquiries)
How do we protect your information?
Our website is scanned on a regular basis for security holes and known
vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only
accessible by a limited number of persons who have special access rights to such systems, and are
required to keep the information confidential. In addition, all sensitive/credit information you supply
is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order to maintain
the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or
processed on our servers.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your
computer's hard drive through your Web browser (if you allow) that enables the site's or service
provider's systems to recognize your browser and capture and remember certain information. For instance,
help us understand your preferences based on previous or current site activity, which enables us to
traffic and site interaction so that we can offer better site experiences and tools in the future.
• Help remember and process
the items in the shopping cart.
• Understand and save user's
preferences for future visits.
• Keep track of
• Compile aggregate data about
site traffic and site interactions in order to offer better site experiences and tools in the future. We
may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent,
or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a
little different, look at your browser's Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, Some of the features that make your site experience more
efficient may not function properly.Some of the features that make your site experience more efficient
and may not function properly.
We do not sell, trade, or otherwise transfer to outside parties your Personally
Identifiable Information unless we provide users with advance notice. This does not include website
hosting partners and other parties who assist us in operating our website, conducting our business, or
serving our users, so long as those parties agree to keep this information confidential. We may also
release information when it's release is appropriate to comply with the law, enforce our site policies,
or protect ours or others' rights, property or safety.
However, non-personally identifiable
visitor information may be provided to other parties for marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising
Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our
site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the
We have implemented the following:
• Remarketing with Google
• Google Display Network
• Demographics and Interests
We, along with third-party vendors such as Google use first-party cookies (such as
the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other
third-party identifiers together to compile data regarding user interactions with ad impressions and
other ad service functions as they relate to our website.
Users can set preferences for how Google
advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the
Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and
any person or company in the United States (and conceivably the world) that operates websites collecting
its website stating exactly the information being collected and those individuals or companies with whom
it is being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
as a minimum, on the first significant page after entering our website.
page specified above.
Can change your personal information:
• By logging in to your
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising
when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age
of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The
Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which
spells out what operators of websites and online services must do to protect children's privacy and
We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from
children under 13?
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the
United States and the concepts they include have played a significant role in the development of data
protection laws around the globe. Understanding the Fair Information Practice Principles and how they
should be implemented is critical to comply with the various privacy laws that protect personal
In order to be in line with Fair Information Practices we will take the
following responsive action, should a data breach occur:
We will notify you via email
• Within 1 business day
We will notify the users via in-site notification
• Within 1 business day
We also agree to the Individual Redress Principle which requires that
individuals have the right to legally pursue enforceable rights against data collectors and processors
who fail to adhere to the law. This principle requires not only that individuals have enforceable rights
against data users, but also that individuals have recourse to courts or government agencies to
investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes
requirements for commercial messages, gives recipients the right to have emails stopped from being sent
to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to
inquiries, and/or other requests or questions
• Process orders and to send
information and updates pertaining to orders.
• Send you additional
information related to your product and/or service
• Market to our mailing list
or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading
subjects or email addresses.
• Identify the message as an
advertisement in some reasonable way.
• Include the physical address
of our business or site headquarters.
• Monitor third-party email
marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe
• Allow users to unsubscribe
by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future
emails, you can email us at
• Follow the instructions at
the bottom of each email.
and we will promptly remove you from ALL
the information below.